New identity reflects the organisation’s ambitious strategy to empower Australia’s digital future by providing a growing range of digital infrastructure solutions and services
Australia Tower Network (ATN) today unveiled a new name and brand identity, Indara Digital Infrastructure (Indara), reflecting the company’s transformation and vision to become the leading provider of innovative infrastructure to support smarter and more connected communities.
Indara, owned by AustralianSuper and Singtel, is Australia’s leading owner and operator of tower and rooftop telecommunication sites. This follows the recent acquisition by ATN of Australian telecommunications tower provider, Axicom, which saw the expansion of its infrastructure portfolio to include more than 4,300 tower and rooftop sites, as well as several hundred new sites under construction. The new identity will replace both the ATN and Axicom brands and will be rolled out over the coming months.
Last week, Indara announced the completion of the acquisition of public places, digital infrastructure, and services providers ENE.HUB and HUB, which will enable Indara to expand the breadth of digital solutions available to its customers.
The company’s new look and feel reflects its growth over the past twelve months and its commitment to accelerating a sustainable digital future for all Australians. Indara’s Chief Executive Officer, Cameron Evans, said the name Indara, relating to ‘strength’ and ‘powerful force’ in Spanish, speaks to the powerful impact that digital infrastructure will continue to have on Australia’s increasingly digital communities.
“Our business exists to accelerate Australia’s transformation to an increasingly digital world. The company’s new identity reflects our commitment to shaping the future of digital infrastructure. Today marks a new era for us, the organisation, as we continue to grow our national footprint that will enable our customers to connect and deliver essential services to the vast majority of Australian families and businesses.” Mr Evans said.
Indara’s Chair, Sue O’Connor, believes Indara’s new identity reflects the company’s refreshed strategic focus on customer outcomes, operating excellence, and innovation.
“Our transition to a new identity is a significant step for our organisation as we focus on strengthening our portfolio to meet current and emerging customer needs. Indara is a distinctive brand that aligns with our unique capabilities – our strong in-house technical engineering and design, and our delivery of critical infrastructure, providing communities across Australia with a range of ways to stay connected,” Ms O’Connor said.